Business & production workflow
AI Logo Animation Guide
A logo animation is not a redesign. The mark should be treated as a locked asset and only the reveal mechanism should change.
Source
Use SVG or a clean transparent PNG when possible.
Preserve
Lock shape, typography, spacing and color.
Reveal
Choose one mechanism: line, light, particles, assembly or fade.
Timing
Keep reveals short and controlled.
End frame
Hold the exact unchanged logo.
Delivery
Create separate landscape, square and vertical versions if needed.