AI Video Marketing Guide
Treat AI generation like creative production, not a one-click campaign. Keep the product and offer constant while testing hooks, visual concepts and platform formats.
Brief
Define audience, offer, proof point and desired action before prompting.
Hook tests
Create several first-second concepts around the same message.
Model selection
Compare the same brief across models before committing credits.
Production math
Price attempts, creator time, revision reserve and post-production.
Delivery
Build 9:16, 16:9 or 1:1 masters intentionally.
Measurement
Judge the published creative by campaign performance, not generation novelty.
Use the working tools
What this page is meant to answer
Use AI Video Marketing Guide to understand the workflow and production choices before opening a generator. It targets the informational “how to” intent, not the tool intent.
Scope boundary: The corresponding prompt-generator page is for building the prompt itself; this guide explains how and why to structure the workflow.