AI Video for Paid Social
Performance creative needs structured variation. Hold product, offer and audience constant while testing the opening beat, visual concept or environment.
Hook
Make the first visual beat immediate.
Variant design
Change one variable at a time.
Product
Keep product identity locked across variants.
Format
Generate natively in 9:16 when vertical is the primary placement.
Copy
Add exact CTA, price and legal text in post.
Cost
Track retries so creative testing does not hide production cost.
Use the working tools
What this page is meant to answer
Use AI Video for Paid Social to understand the workflow and production choices before opening a generator. It targets the informational “how to” intent, not the tool intent.
Scope boundary: The corresponding prompt-generator page is for building the prompt itself; this guide explains how and why to structure the workflow.