Reference & editing workflows
AI Video Product Reference Guide
Products fail when the model “redesigns” them between frames or shots. Treat geometry and branding as locked constraints and make camera/light behavior the flexible part.
Geometry
Silhouette, proportions, button/control placement and packaging dimensions.
Materials
Metal, glass, fabric, gloss and reflection behavior.
Branding
Logo/label placement should stay fixed; add typography in post when exact text is critical.
Camera
Use controlled reveals and partial orbits rather than chaotic movement.
A practical reference workflow
- Identify the exact role of every reference: identity, product, environment, motion, start frame, end frame or edit target.
- Write down the elements that must remain unchanged before describing motion or edits.
- Describe one primary change at a time: action, camera, lighting, background, style or continuation.
- End with a stable target state that can be reviewed, edited or used as the next clip reference.