AI Video Product Reference Guide
Products fail when the model “redesigns” them between frames or shots. Treat geometry and branding as locked constraints and make camera/light behavior the flexible part.
Geometry
Silhouette, proportions, button/control placement and packaging dimensions.
Materials
Metal, glass, fabric, gloss and reflection behavior.
Branding
Logo/label placement should stay fixed; add typography in post when exact text is critical.
Camera
Use controlled reveals and partial orbits rather than chaotic movement.
A practical reference workflow
- Identify the exact role of every reference: identity, product, environment, motion, start frame, end frame or edit target.
- Write down the elements that must remain unchanged before describing motion or edits.
- Describe one primary change at a time: action, camera, lighting, background, style or continuation.
- End with a stable target state that can be reviewed, edited or used as the next clip reference.
Choose the matching GenVideoKit tool
What this page is meant to answer
Use AI Video Product Reference Guide to understand the workflow and production choices before opening a generator. It targets the informational “how to” intent, not the tool intent.
Scope boundary: The corresponding prompt-generator page is for building the prompt itself; this guide explains how and why to structure the workflow.